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  1. Brand Gap, The: Revised Edition Brand Gap, The: Revised Edition

    Brand Gap, The: Revised Edition

    Marty Neumeier
    New Riders, Pearson
    04.08.2005

    THE BRAND GAP is the first book to present a unified theory of brand-building.  Whereas most book...

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    34,88 €
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  2. Nicely Said: Writing for the Web with Style and Purpose Nicely Said: Writing for the Web with Style and Purpose

    Nicely Said: Writing for the Web with Style and Purpose

    Nicole Fenton
    New Riders, Pearson
    04.06.2014

    Whether you re new to web writing, or you re a professional writer looking to deepen your skills,...

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    28,50 €
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  3. ZAG: The #1 Strategy of High-Performance Brands ZAG: The #1 Strategy of High-Performance Brands

    ZAG: The #1 Strategy of High-Performance Brands

    Marty Neumeier
    New Riders, Pearson
    20.09.2006

    'When everybody zigs, zag,' says Marty Neumeier in this fresh view of brand strategy. ZAG follows...

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    26,74 €
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  4. This is Learning Experience Design: What it is, how it works, and why it matters. This is Learning Experience Design: What it is, how it works, and why it matters.

    This is Learning Experience Design: What it is, how it works, and why it matters.

    Niels Floor
    Pearson, New Riders
    28.01.2023

    Design meaningful experiences through Learning Experience DesignWe've all had memorable experienc...

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    37,44 €
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  5. The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right

    The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right

    Meghan Casey
    New Riders, Pearson
    04.05.2023

    In this essential guide, Meghan Casey outlines a step-by-step approach for successful content str...

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    37,44 €
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