As economies across the world continue to transition toward services,skills in marketing and mana...

This book summarizes the 'rules of the service game' and presents the distilled lessons from thre...

Winning in Service Markets: Success through People, Technology, and Strategy is the first practit...

Service leadership is not based on outstanding performance within a single dimension. Rather, it ...

From a customer's perspective, services are experiences. From the organization's perspective, ser...

Many services with limited capacity face wide swings in demand that can be caused by the change i...

Designing the service environment is an art that involves a lot of time and effort, and can be ex...

In services marketing, it is important to understand why customers behave the way they do. How do...

What makes consumers or institutional buyers select, and remain loyal to, one service provider ov...

Highly capable and motivated people are at the center of service excellence and productivity. Beh...

This book encompasses empirical evidences to understand the application of data analytical techn...

Winning in Service Markets: Success through People, Technology, and Strategy is the first practit...