Corporate Marketing Strategy: A Contemporary Curation of Branding, Identity, Image and Reputation...

This unique book focuses upon service design, including retail and multi-channel marketing matter...

A strong corporate image has power in a competitive marketplace. Its influence on reputational va...

A new look at the latest thinking and issues in the areas of branding, identity and communication...

Corporate branding and communication is big business. Companies throughout the world invest milli...

This core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on ...

University branding has increased substantially, due to demands on universities to enrol greater ...

A strong corporate image has power in a competitive marketplace. Its influence on reputational va...

Corporate branding and communication is big business. Companies throughout the world invest milli...

A new look at the latest thinking and issues in the areas of branding, identity and communication...

Strategic International Marketing collates the most recent ideas, trends and original research in...

Brands - corporate, products, service - today are collectively defined by their customers, derivi...