This book offers a rich, critical, and engaging exploration of cutting-edge methods for studying ...

This book offers a rich, critical, and engaging exploration of cutting-edge methods for studying ...

How is qualitative marketing and consumer research conducted today?- What is rigorous research in...

This volume focuses very sharply on emerging economies, specifically on Croatia, Poland, Romania,...

Consumer Culture Theory

This volume covers such topics as varieties in governance reform and political constraint and pol...

'Consumer Culture Theory'.

This groundbreaking book examines the relationship between the development of the consumer societ...

Presents consumer research across both positivist and interpretivist methods. This title deals wi...

An examination of the relationship between the development of the consumer society and the rise o...

This volume presents papers that cover a wide gamut including immigrant consumption experiences, ...

Using some of the latest qualitative research tools, this volume highlights insights about consum...