With advances in information technology and expertise in modeling, IRI introduced model-based ser...

This book is about marketing models and the process of model building. Our primary focus is on mo...

The observation that many models are built but few are used has almost become a commonplace in th...

This work has been selected by scholars as being culturally important, and is part of the knowled...

Retail Outlet Location

Optimal Competitive Marketing Behavior in Oligopoly

This work has been selected by scholars as being culturally important, and is part of the knowled...

This work has been selected by scholars as being culturally important, and is part of the knowled...

This work has been selected by scholars as being culturally important, and is part of the knowled...

This book offers a detailed look at the factors that go into determining the optimal location for...

This groundbreaking work presents a thorough and insightful analysis of competitive marketing beh...