Noted authors discuss how and why consumers identify with and become attached to brands and the c...

Part of 'The Review of Marketing Research' annual series that provides articles by the marketing ...

'The Review of Marketing Research' series provides current, state-of-the-art articles by the mark...

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to p...

It has been our endeavour to bring out an abridged version of relationship of serum ADA levels in...

Review of Marketing Research is a publication covering the important areas of marketing research ...

Marketing is arguably amidst a paradigm shift. With the emerging value co-creation perspective, a...

This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual...

'The Review of Marketing Research' annual series provides current, state-of-the-art articles by t...

The Review of Marketing Research annual series provides current, state-of-the-art articles by the...

Contains articles by marketing field's researchers and academicians. This book includes literatur...

Using some of the latest qualitative research tools, this volume highlights insights about consum...