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  1. Advances in Advertising Research XV Advances in Advertising Research XV

    Advances in Advertising Research XV

    Christina Boutsouki
    Springer-Verlag GmbH
    17.10.2025

    The fifteenth volume of Advances in Advertising Research presents 24 top papers from the 22nd ICO...

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    128,39 €
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  2. Entertaining Persuasion Entertaining Persuasion

    Entertaining Persuasion

    Martin Waiguny
    Gabler Verlag, Gabler Verlag
    24.02.2011

    Spiele, die in unterhaltsamer Form der Werbung dienen, die sog. Advergames, sind mittlerweile zu ...

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    64,99 €
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  3. Advances in Advertising Research (Vol. XI) Advances in Advertising Research (Vol. XI)

    Advances in Advertising Research (Vol. XI)

    Sara Rosengren
    Springer Fachmedien Wiesbaden, Springer Fachmedien Wiesbaden
    02.09.2021

    This book provides insights into the inspiring and multifaceted field of advertising research, wh...

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    160,49 €
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  4. Advances in Advertising Research (Vol. XI) Advances in Advertising Research (Vol. XI)

    Advances in Advertising Research (Vol. XI)

    Sara Rosengren
    Springer Fachmedien Wiesbaden, Springer Fachmedien Wiesbaden
    03.09.2022

    This book provides insights into the inspiring and multifaceted field of advertising research, wh...

    Taschenbuch
    160,49 €
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  5. Advances in Advertising Research (Vol. XII) Advances in Advertising Research (Vol. XII)

    Advances in Advertising Research (Vol. XII)

    Martin K. J. Waiguny
    Springer Fachmedien Wiesbaden, Springer Fachmedien Wiesbaden
    11.04.2023

    This volume is a compilation of research presented at the 19th International Conference in Advert...

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    171,19 €
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  6. Advances in Advertising Research XIII Advances in Advertising Research XIII

    Advances in Advertising Research XIII

    Martin K. J. Waiguny
    Springer Nature Switzerland, Springer Fachmedien Wiesbaden
    11.03.2025

    This book provides insights into modern advertising's evolving landscape, revealing how digital i...

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    128,39 €
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  7. Advances in Advertising Research XIV Advances in Advertising Research XIV

    Advances in Advertising Research XIV

    Martin K. J. Waiguny
    Springer Fachmedien Wiesbaden, Springer Fachmedien Wiesbaden
    02.08.2024

    This volume is a compilation of research presented at the 21st International Conference in Advert...

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    Unser bisheriger Preis:ORGPRICE: 181,89 €

    Jetzt 171,19 €
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  8. Advances in Advertising Research (Vol. XII) Advances in Advertising Research (Vol. XII)

    Advances in Advertising Research (Vol. XII)

    Martin K. J. Waiguny
    Springer Fachmedien Wiesbaden, Springer Fachmedien Wiesbaden
    12.04.2024

    This volume is a compilation of research presented at the 19th International Conference in Advert...

    Taschenbuch
    171,19 €
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