This has long been the one book that students can rely on to get them thinking critically and str...

While many organizations understand the importance of having a clearly defined value proposition ...

FINALIST: Business Book Awards 2019 - Sales and Marketing Category Virtually all consumer-facing ...

What is 'the marketing mix'? Is marketing a concept, function or process? How do you construct a ...

The ultimate test of marketing investment, and indeed any investment, is whether it creates value...

First published in 1995. This pocket guide is a cartoon book with a serious message -it explores ...

Reflects the key contemporary issues and developments in marketing strategy that face organisatio...

Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and deve...

Transform your business by improving customer experience across the entire end-to-end value chain...

A primer for marketing professionals and students, the second edition of Malcolm McDonald On Mark...

Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to Eu...

This book has been considered by academicians and scholars of great significance and value to lit...