This is a reprint of a formerly published book. It deals with the psychology and behavior that mo...

Context and Cognition in Consumer Psychology is concerned with the psychological explanation of c...

Providing a unique and eclectic combination of behavioral, cognitive and environmental perspectiv...

This book considers marketing management within the overall corporate system of business policy-m...

First Published in 1985. This is a collection of sixteen essays on the marketing of services indu...

Intentional behaviorism is a philosophy of psychology that seeks to ascertain the place and natur...

This volume is concerned with understanding the factors that determine innovation and its contrib...

Evaluating the ways in which we construe consumer choice, this book examines the psychology, meth...

Evaluating the ways in which we construe consumer choice, this book examines the psychology, meth...

This volume is concerned with understanding the factors that determine innovation and its contrib...

This book is concerned with the application of the behavioural sciences, notably social psycholog...

This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the...