This insightful book serves as a strategic roadmap for building enduring organizations. Drawing o...

This edited volume explores how the rapid development of business model innovation changes innova...

Innovation contributes to corporate competitiveness, economic performance and environmental susta...

L'histoire de l'humanité est faite de migrations. Les auteurs ont souhaité par cet ouvrage propos...

This edited volume explores how the rapid development of business model innovation changes innova...

This edited volume brings together academics from both innovation and marketing fields to explore...

This edited volume brings together academics from both innovation and marketing fields to explore...

This editedcollection explores how digitalization is changing the management ofinnovation, and t...

This editedcollection explores how digitalization is changing the management ofinnovation, and t...

While it is possible for a company achieve short-term profit, it is much more difficult to sustai...

While it is possible for a company achieve short-term profit, it is much more difficult to sustai...

This book helps the reader to understand and apply essential marketing principles for success in ...