This systematic analysis of the Chinese concept of guanxi—broadly translated, 'personal relations...

Originally published in 1985 this book looks at the way in which some businesses in high technolo...

?Global marketing and coordination of global marketing activities are major topics of interest in...

The future of your business depends on your ability to anticipate changes and developments in con...

This resource examines marketing practices and consumer behavior in several European Union (EU) c...

Successfully Doing Business Marketing in Eastern Europe is a unique collection of instructive and...

Use the Internet and cutting-edge strategies to make your program more competitive!To remain comp...

The recent trend toward a multifaceted business environment that is global rather than strictly n...

Considered a must-have handbook for development managers, Executive Development and Organizationa...

A comprehensive introduction to contemporary multinational strategic leadership and management, t...

This book, first published in 1989, examines the practice of international business in the Asia-P...

Frontmatter -- Foreword -- Preface -- Contents -- Part One. International Business Concepts in th...