Review of Marketing Research is a publication covering the important areas of marketing research ...
An overview of what networks are and how they are used in marketing management practices is provi...
Social science data analysts have long considered the mediation of intermediate variables of prim...
The Handbook is organized in six major sections: The service setting, demand management, service ...
Part of a series which offers an interdisciplinary approach to the research and practice in servi...
This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management...
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Gain an understanding of the vibrant, challenging environment facing marketers today as Iacobucci...
Iacobucci's 'Marketing Management,' 7th Edition, is designed with you in mind -- clear, practical...