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  1. 29.04.2010

    A groundbreaking book on how companies can increase brand identity by 'thinking out of the box'. ...

    Taschenbuch
    14,00 €
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  2. 12.09.2015

    Ein kompakter Überblick über die nützlichsten Konzepte und Methoden für die Entwicklung starker M...

    Bündel
    49,99 €
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  3. 15.07.2014

    Aaker on Branding provides the principles of branding you need to know to create and manage stron...

    Gebunden
    40,70 €
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  4. 20.11.2013

    Strategisches Markt-Management ist ein Managementsystem zum Entwickeln, Auswer ten und Umsetzen v...

    Taschenbuch
    54,99 €
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  5. 15.11.2005

    David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred...

    Gebunden
    48,20 €
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  6. 07.04.2020

    Owning Game-Changing Subcategories is about creating organizational growth in the digital age by ...

    Taschenbuch
    17,10 €
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  7. 15.11.2005

    David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred...

    Taschenbuch
    30,20 €
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    Alle Preise inkl. MwSt | Versandkostenfrei
  8. 15.07.2014

    'Aaker on Branding' provides the principles of branding you need to know to create and manage str...

    Taschenbuch
    17,20 €
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  9. 01.04.1993

    The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on ...

    Taschenbuch
    126,90 €
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  10. 27.04.2009

    A dozen management fads have come and gone in the past decade, but brand equity, first explored b...

    Taschenbuch
    24,00 €
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  11. 11.10.2017

    Creating Signature Stories applies the power of storytelling-a key to any digital program-to stra...

    Taschenbuch
    17,00 €
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  12. 19.02.1982

    The new edition of this highly acclaimed anthology continues to provide the most comprehensive, r...

    Taschenbuch
    28,60 €
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