Ein kompakter Überblick über die nützlichsten Konzepte und Methoden für die Entwicklung starker M...

Aaker on Branding provides the principles of branding you need to know to create and manage stron...

Strategisches Markt-Management ist ein Managementsystem zum Entwickeln, Auswer ten und Umsetzen v...

David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred...

Owning Game-Changing Subcategories is about creating organizational growth in the digital age by ...

David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred...

'Aaker on Branding' provides the principles of branding you need to know to create and manage str...

The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on ...

A dozen management fads have come and gone in the past decade, but brand equity, first explored b...

Creating Signature Stories applies the power of storytelling-a key to any digital program-to stra...

The new edition of this highly acclaimed anthology continues to provide the most comprehensive, r...

The Future of Purpose-Driven Branding is an essential resources for businesses seeking to create ...