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24.05.2018For over 30 years, this text has provided students with the information they need to understand a...
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25.03.2019
This commemorative volume honors the contributions of Prof. Joseph F. Hair, Jr., who through his ...
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22.08.2018
ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution...
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16.09.2020
The second edition of Sales Force Management prepares students for professional success in the fi...
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02.02.2024
Business Research Methods covers all the stages in undertaking research using a clear, structured...
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23.03.2026
Learn consumer behavior your way with 'CB,' 10th Edition, by Babin, Harris and Galvan. Whether yo...
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29.03.2019
Christina Quinlan joins William Zikmund, Barry Babin, Jon Carr and Mitch Griffin in this new firs...
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