With accessibly written features such as key learning points, questions, think points and further...

Customers are treated badly. Not all customers. Not always. But many are and often. Some customer...

The current crisis has rocked the financial system worldwide and has cast doubt on the effectiven...

This casebook provides students and academics in business management and marketing with a collect...

This core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on ...

University branding has increased substantially, due to demands on universities to enrol greater ...

The purpose of this book is to measure the effects of homestay service quality, tourist satisfact...

The current crisis has rocked the financial system worldwide and has cast doubt on the effectiven...

There is a growing interest in firms' adoption of ethical and social marketing approaches among a...

The Dark Side of CRM is essential reading for students, researchers and practitioners interested ...

This casebook provides students and academics in business management and marketing with a collect...

University branding has increased substantially, due to demands on universities to enrol greater ...