The first book to deal with the problems of communicating to a skeptical, media-blitzed public, P...

Ein weltweit wegweisendes Werk.„Positioning“ zählt heute zu den 100 wichtigsten Managementbüchern...

There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout-t...

This marketing classic has been expanded to include new commentary, new illustrations, and a bonu...

Das Buch vermittelt umfassendes, anwendungsorientiertes Wissen im Bereich Humangenetik. Aufgrund...

What Charles Darwin did for biology, Al and Laura Ries do for branding.In their exciting new book...

This hands-on guide begins at the point many grant seekers can identify with - rejection. Part On...

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new e...

The first book to deal with the problems of communicating to a skeptical public, Positioning desc...

Dünya Capinda Bestseller Marka Yaratmanin 22 Kurali, Pazarlamanin 22 Kurali ve Markalarin Evrimi ...

Everyone knows that building your product or service into a bona fide brand is the only way to st...

Marka konusunda yazilmis en basit ve en ise yarayan kitaplardan biri.Zaten marka dediginiz nedir ...